Monthly Archives: December 2015

The Importance of Online Reputation Management and Positive Reviews

The Importance of Online Reputation Management and Positive Reviews

 

The world wide web can be the best and worst ambassador for your brand. The average consumer heads to the internet to look for additional information on your company before calling for an estimate, dining at your spot, or purchasing your product. Review sites like Yelp, TripAdvisor, and Angie’s List have made it possible for consumers to gain additional information about the complete customer experience – no matter what they are looking for. These various platforms, including not-so-well-known places like RipOffReport, have a dramatic impact on your offline and online reputation, and how customers perceive your business.

Why does your online reputation matter?


Consumers do not want to waste their time or money. When they are unhappy, they want to be sure that everyone else knows about it. If you have even 5% negative reviews, it can result in substantial loss in business. Customers look to your online reviews to find out what types of experiences others have had and what your company has done to resolve the negative ones. By actively working with your customers, listening to their concerns, and addressing problems, you show transparency and therefore trustworthiness. These two factors are universally deemed favorable to new and returning users.

What can you do to manage your online reputation?

No matter if you operate a Fortune 500 company, or the dry cleaner’s down the street, you must be pro-active about your online reputation. There are several basic steps which can be implemented to achieve this easily.

  • Monitor Social Media Accounts – Companies like Straighttalk, Capital One, and Hootsuite rely on their social media accounts to field customer interaction. It creates a public forum for other users to see how these companies respond to customer compliments and complaints in real time. Watch for reviews or messages sent via Twitter and Facebook. Thank customers for positive reviews and immediately respond with an apology and resolution to those with negative reviews
  • Google Your Business Often – Social media complaints only make up a fraction of what users can see about your business. Adding the words “scam”, “review”, or “reputation” to your company name in internet searches will reveal additional sources of information that users are checking before making a decision. Many of the sites where you find consumer reviews also give business owners a chance to rectify. For example, TripAdvisor allows businesses to respond to comments left by their consumers and then gives those customers a chance to state whether they feel that it was rectified to their satisfaction. This step is important because consumers want to know you care. Even businesses have bad days. If consumers never see you actively trying to repair and maintain your relationship with your customers, they will view you as uncaring and not worth their business.
  • Be Professional. There are plenty of unprofessional people out there – don’t be one of them. Forbes.com recommends never deleting a customer comment unless it is absolutely necessary (i.e. vulgar, inappropriate, or potentially offensive to others). Keep in mind that no matter how upset a customer remark has made you, your response still represents your business. Respond with the same class and professionalism of a Fortune 500 CEO.
  • Invite Customers to Review Your Company Online & Offline. First and foremost, it is frowned upon to “bribe” customers with a review. This primarily involves offering them a free product or discount in exchange for their testimony. However, reviews are important and nearly � of your guests who have had a positive experience will not leave any type of review about your company. Provide links on your social media accounts or receipts to your preferred review platform and invite customers to leave “feedback” there. Additionally, if you have a service-based business, provide customers with feedback cards about their experience under the guise to “help you improve”.

Why do positive reviews matter?


The more reviews you have, the more business you appear to have to your customers. The more positive reviews you have, the less negative reviews can hurt you. Reviews are also the modern day version of a referral. Consider that for every positive review you have, up to five customers may use it as the reason to visit your business. Word of mouth is a thing of the past. Today, prospective consumers trust the online comments of complete strangers more than they do the person next door. By taking steps to ensure a positive online reputation from the start, you ensure that your business can thrive into the future.Also use Twitter,LinkedIn and You Tube.

 

 

How To Use Social Media Marketing To Boost Your SEO

How To Use Social Media Marketing To Boost Your SEO

If you are an online marketer, you definitely know that social media marketing and SEO are inseparable. Finding a way of perfectly blending the two can greatly increase the number of visitors that you get on your site thus increasing your earnings. The problem, however, is that many marketers do not know how to get the best out of these two techniques. Many of them keep repeating the same mistakes over and over again hoping that they somehow will get good results. There are specific things that you need to do so as to be successful. Here is how to use social media marketing to boost your SEO.
Start by increasing the number of your followers

 

SEO and social media marketing are all; about reaching out to a wider audience through Facebook, Twitter,Google PlusLinkedIn ,You Tube Channel and convincing them to purchase from you or join your service. Because of this, you need to start by getting more followers. Coincidentally, the number of followers that you have on your social media pages also influences your rankings in the search engines. There are many ways through which you can grow the number of followers. Regardless of the one that you choose, you should ensure that they are real followers who will add value to you site.

Make use of external inbound links

 

One of the best things about social media sites is that they encourage most external sites to link to the content that you post. To gain more authority on the popular search engines, you have to make sure that you have many diverse external links. The secret behind this is having high-quality authoritative content so that others will want to link to it. In fact, you will be surprised to find out that just by posting content that everyone wants to be associated with; the links come in plenty and your popularity spirals from there.
Optimize your posts for searches

 

Optimization of posts on social media is one of the techniques that many people ignore yet it has a lot of benefits. Your ability to optimize the posts also relies on already existing content although it leads to a secondary channel of search. If you look at the sites that rank in the top section of popular search engines, you will notice that most of them are those that have popular social media updates. You, therefore, should start using some Citations like Hotfrog, Yellowpages,123Real, keywords in your posts as well as links that will attract more comments and further discussions all over social media.

 

Influence others to share your posts

 

Just like the external linking technique, social media sharing also influences the authority of your brand online. It is an effective way of how to use social media marketing to boost your SEO because it is very easy for anyone to do. Most of these platforms have a share button besides every post and so, all that you need to do is to convince your followers to press that button. This can happen automatically if you come up with posts that everyone wants be associated with. The trick is simple; find content that they cannot resist and they will be sharing it with their friends all over the internet while at the same time making your brand more popular. You can also influence sharing by appealing to your followers directly or enticing them to do so.

 

Use locally optimized posts


It is quite easy to engage yourself in the local community when marketing on social media. This way, you send local-specific signals to the search engines and so, you will rank high in local searches. For instance, if you make updates whenever your company is involved in a local event or interact with other local establishments on social media, you will be more visible to local searches. There are social media sites that give you the opportunity to choose the location of people who can see your posts. If you choose a local audience in these settings, your rankings will improve.

 

Indeed, social media has a big impact on search engine optimization. You, however, need to know that when it comes to how to use social media marketing to boost your SEO, you have to use the right approach and understand your target audience especially what they usually search for.