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The Importance of Online Reputation Management and Positive Reviews

The Importance of Online Reputation Management and Positive Reviews


The world wide web can be the best and worst ambassador for your brand. The average consumer heads to the internet to look for additional information on your company before calling for an estimate, dining at your spot, or purchasing your product. Review sites like Yelp, TripAdvisor, and Angie’s List have made it possible for consumers to gain additional information about the complete customer experience – no matter what they are looking for. These various platforms, including not-so-well-known places like RipOffReport, have a dramatic impact on your offline and online reputation, and how customers perceive your business.

Why does your online reputation matter?

Consumers do not want to waste their time or money. When they are unhappy, they want to be sure that everyone else knows about it. If you have even 5% negative reviews, it can result in substantial loss in business. Customers look to your online reviews to find out what types of experiences others have had and what your company has done to resolve the negative ones. By actively working with your customers, listening to their concerns, and addressing problems, you show transparency and therefore trustworthiness. These two factors are universally deemed favorable to new and returning users.

What can you do to manage your online reputation?

No matter if you operate a Fortune 500 company, or the dry cleaner’s down the street, you must be pro-active about your online reputation. There are several basic steps which can be implemented to achieve this easily.

  • Monitor Social Media Accounts – Companies like Straighttalk, Capital One, and Hootsuite rely on their social media accounts to field customer interaction. It creates a public forum for other users to see how these companies respond to customer compliments and complaints in real time. Watch for reviews or messages sent via Twitter and Facebook. Thank customers for positive reviews and immediately respond with an apology and resolution to those with negative reviews
  • Google Your Business Often – Social media complaints only make up a fraction of what users can see about your business. Adding the words “scam”, “review”, or “reputation” to your company name in internet searches will reveal additional sources of information that users are checking before making a decision. Many of the sites where you find consumer reviews also give business owners a chance to rectify. For example, TripAdvisor allows businesses to respond to comments left by their consumers and then gives those customers a chance to state whether they feel that it was rectified to their satisfaction. This step is important because consumers want to know you care. Even businesses have bad days. If consumers never see you actively trying to repair and maintain your relationship with your customers, they will view you as uncaring and not worth their business.
  • Be Professional. There are plenty of unprofessional people out there – don’t be one of them. recommends never deleting a customer comment unless it is absolutely necessary (i.e. vulgar, inappropriate, or potentially offensive to others). Keep in mind that no matter how upset a customer remark has made you, your response still represents your business. Respond with the same class and professionalism of a Fortune 500 CEO.
  • Invite Customers to Review Your Company Online & Offline. First and foremost, it is frowned upon to “bribe” customers with a review. This primarily involves offering them a free product or discount in exchange for their testimony. However, reviews are important and nearly � of your guests who have had a positive experience will not leave any type of review about your company. Provide links on your social media accounts or receipts to your preferred review platform and invite customers to leave “feedback” there. Additionally, if you have a service-based business, provide customers with feedback cards about their experience under the guise to “help you improve”.

Why do positive reviews matter?

The more reviews you have, the more business you appear to have to your customers. The more positive reviews you have, the less negative reviews can hurt you. Reviews are also the modern day version of a referral. Consider that for every positive review you have, up to five customers may use it as the reason to visit your business. Word of mouth is a thing of the past. Today, prospective consumers trust the online comments of complete strangers more than they do the person next door. By taking steps to ensure a positive online reputation from the start, you ensure that your business can thrive into the future.Also use Twitter,LinkedIn and You Tube.



How To Use Social Media Marketing To Boost Your SEO

How To Use Social Media Marketing To Boost Your SEO

If you are an online marketer, you definitely know that social media marketing and SEO are inseparable. Finding a way of perfectly blending the two can greatly increase the number of visitors that you get on your site thus increasing your earnings. The problem, however, is that many marketers do not know how to get the best out of these two techniques. Many of them keep repeating the same mistakes over and over again hoping that they somehow will get good results. There are specific things that you need to do so as to be successful. Here is how to use social media marketing to boost your SEO.
Start by increasing the number of your followers


SEO and social media marketing are all; about reaching out to a wider audience through Facebook, Twitter,Google PlusLinkedIn ,You Tube Channel and convincing them to purchase from you or join your service. Because of this, you need to start by getting more followers. Coincidentally, the number of followers that you have on your social media pages also influences your rankings in the search engines. There are many ways through which you can grow the number of followers. Regardless of the one that you choose, you should ensure that they are real followers who will add value to you site.

Make use of external inbound links


One of the best things about social media sites is that they encourage most external sites to link to the content that you post. To gain more authority on the popular search engines, you have to make sure that you have many diverse external links. The secret behind this is having high-quality authoritative content so that others will want to link to it. In fact, you will be surprised to find out that just by posting content that everyone wants to be associated with; the links come in plenty and your popularity spirals from there.
Optimize your posts for searches


Optimization of posts on social media is one of the techniques that many people ignore yet it has a lot of benefits. Your ability to optimize the posts also relies on already existing content although it leads to a secondary channel of search. If you look at the sites that rank in the top section of popular search engines, you will notice that most of them are those that have popular social media updates. You, therefore, should start using some Citations like Hotfrog, Yellowpages,123Real, keywords in your posts as well as links that will attract more comments and further discussions all over social media.


Influence others to share your posts


Just like the external linking technique, social media sharing also influences the authority of your brand online. It is an effective way of how to use social media marketing to boost your SEO because it is very easy for anyone to do. Most of these platforms have a share button besides every post and so, all that you need to do is to convince your followers to press that button. This can happen automatically if you come up with posts that everyone wants be associated with. The trick is simple; find content that they cannot resist and they will be sharing it with their friends all over the internet while at the same time making your brand more popular. You can also influence sharing by appealing to your followers directly or enticing them to do so.


Use locally optimized posts

It is quite easy to engage yourself in the local community when marketing on social media. This way, you send local-specific signals to the search engines and so, you will rank high in local searches. For instance, if you make updates whenever your company is involved in a local event or interact with other local establishments on social media, you will be more visible to local searches. There are social media sites that give you the opportunity to choose the location of people who can see your posts. If you choose a local audience in these settings, your rankings will improve.


Indeed, social media has a big impact on search engine optimization. You, however, need to know that when it comes to how to use social media marketing to boost your SEO, you have to use the right approach and understand your target audience especially what they usually search for.

How to Optimize Your Website

How to Optimize Your Website

Optimizing your website is the best way to drive targeted visitors to your site from search engines. In order to drive organic traffic to your site, search engines rely on an automated program called webcrawlers or bots to scan, evaluate and index all information found on your website. There are other things on the web page like tags, which helps webcrawler to rank your site. But, beyond this, there are various ways to optimize your website and position it to increase your SEO. In this piece, we are going to discuss these various ways – technical and social media channels.
Keyword is what tells search engines what your site is all about and it is part of what helps search engine to rank your site. When building a website, use keyword that people search often. Include it in your domain name. That way, when the keyword is searched for, your site will come up. In addition, any content on your site should have the keyword. However, your website should not be stuffed with lot of keywords as search engines could flag your site as spam.


Article marketing remains the best way to optimize your website. Content is king at all times and you should take advantage of this to optimize your website. Websites with many good, informative, and unique articles are usually ranked high on search engines. Webmasters are daily seeking contents and the reason is because webcrawlers are programmed to look for relevant text on various websites that match a particular keyword being searched. Moreover, it is imperative to include keywords in the articles that are to be posted to your site. Those keywords must be positioned properly and should not exceed more than 3-4% of the entire content.

Image alt tags

Alternate Tags (alt tags) were originally meant to enable text to appear on web pages instead of images if a user’s computer could not display images. However, right now, thing has changed and nearly all computer monitors now have the capability to display images. Perhaps, for this reason, some website owners have decided to forget about adding Alt Tags to their images. This is big mistake that should be avoided. As you put Alt Tags on images, you will be helped to get your keywords near the top of your pages, while avoid reducing your website readability. You should not put same phrase on multiple images so that there will not be negative impact on your web page.

Meta tags

Meta tags are very important for website optimization. They are special HTML tags that do not alter the look of your webpage, but help the search engines with information about your webpage. What makes Meta tags important is that when you include Meta tags on each and every page of your website, they help the search engines to easily index those pages. In the absent of Meta tags, it will be difficult for your web page to be indexed and this may affect your webpage ranking. It is true that Google does not require you to Meta tag your webpage, but other search engines require that.Citations like Hotfrog,Lacartes ,Biz Exposed are important this is why it is important to have Meta tags if you want traffic from all search engines.

Title tags

The title of your website is obviously one of the most important elements of your site. Title tags have a lot of relevancy. In fact, all the search engines give title tags a lot of weight in deciding relevancy and ranking of pages. The title tag is just as important as the content on your site and inbound links.

Social media channels

All the above are technical aspect of optimizing your website. In addition to these, you should also consider utilizing your website through social medial channels like Facebook, Twitter, Instagram, Google+, LinkedIn,You Tube and e-mail. All these social channels are frequented by millions of people daily and it will be a mistake not to take advantage of traffic these social channels can bring. When you tweet, for example, the same tweet could reach millions of people if you have many followers. Even if you have few followers, you could still reach a lot of people with your tweet, especially if they retweet your tweet that has your URL.

Facebook and Instagram  and Linkedln are also good avenues to drive real traffic to your site. As you include your website link in every post you make, you increase the SEO of your site. No doubt, you can use social media channels to optimize your website and increase your chance of financial success through website optimization.

Offline traffic

Radio, local listing, and TV are some offline methods that are good for website optimization. They provide opportunity for people who may not be online often to see what you are offering and visit your site.

As you implement all these optimization techniques, be assured that you can achieve appreciable success in good time.